No one ever wants to think about being the victim of a crime, but according to the FBI, a home burglary occurs every 30 seconds in the United States. That’s why it’s important to take some preventive steps and have a home security system in place. If you’re a salesperson trying to sell a home security system, you’ll likely encounter some common objections from potential buyers. Here are some rebuttals that you can use to overcome those objections and close the sale.
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8 Great Rebuttals For Home Security Sales
Prospect: “I don’t need a home security system, I have a dog.”
You: I hear you, and dogs are great deterrents. But home security systems do more than just provide bark-activated alarms. They can also give you peace of mind when you’re away from home, notify you of activity in your home, and even help deter burglars before they break in. (Go for the close)
Prospect: “I don’t need a home security system, I have an alarm.”
You: Alarms are a great start, but home security systems do more than just make noise. They can also give you peace of mind when you’re away from home, notify you of activity in your home, and even help deter burglars before they break-in. (Go for the close)
Prospect: “I don’t need a home security system, I live in a safe neighborhood.”
You: While living in a safe neighborhood is a great deterrent, no neighborhood is completely immune to crime. A home security system can give you an extra layer of protection and peace of mind. (Go for the close)
Prospect: “I don’t need a home security system, I can just call the police.”
You: Calling the police is a great idea, but it can take them minutes or even hours to respond. A home security system can notify the police as soon as an intruder is detected, so they can be there to protect your home and family sooner. (Go for the close)
Prospect: “I don’t need a home security system, I never leave my house.”
You: Even if you never leave your house, there are still a lot of things that can happen while you’re home. A home security system can notify you of intruders, fires, and carbon monoxide leaks – all while you’re safely inside your home. (Go for the close)
Prospect: “I don’t need a home security system, I can just keep my doors and windows locked.”
You: Locking your doors and windows is a great way to deter burglars, but it’s not foolproof. Windows and doors can be broken, and locks can be picked. A home security system can help protect your home even if someone does manage to get inside. (Go for the close)
Prospect: “I don’t need a home security system, it’s too expensive.”
You: I understand that you may be concerned about the cost of a home security system. But the truth is, the average burglary results in $2,185 in damages and losses. A home security system can actually save you money by deterring burglars and protecting your home and belongings. (Go for the close)
Prospect: “I don’t need a home security system, I’m not worried about being burglarized.”
You: No one ever wants to think about being the victim of a crime, but unfortunately, it can happen to anyone. A home security system can give you peace of mind and help keep your family safe. (Go for the close)
How To Handle Objections While Selling Home Security Systems
When it comes to using these rebuttals, always remember to be respectful, courteous, and professional. And most importantly, don’t try to force a sale on someone who clearly isn’t interested or doesn’t need your service. No one wants to deal with a pushy salesperson, so always keep that in mind when you’re talking to prospects.
If you take the time to listen to your prospect’s objections and address them with a well-thought-out rebuttal, you’ll be much more likely to make a sale.
And to clarify, when I say “Go for the close” I simply mean to attempt to make the sale.
So let me fully flesh that out for you to paint a better picture of how the rebuttal -> going for the close works.
Prospect: “I don’t think I need a home security system, I have an alarm.”
You: Alarms are a great start, but home security systems do more than just make noise. They can also give you peace of mind when you’re away from home, notify you of activity in your home, and even help deter burglars before they break-in.
Here’s what I suggest, you get started today with our home security system, and then you can decide if it’s something that you want to continue with long-term. If not, no harm no foul and you can cancel anytime. But I think you’ll be surprised at just how much peace of mind a home security system can give you. Plus, we have a great special going on right now where you can get started for just $19.99 a month. Does that sound fair?
Conclusion
If you’re in home security sales, you should be proud. You’re selling a product that can help protect people’s homes and families. It’s an important job, but it’s not always easy.
One of the biggest challenges you’ll face is overcoming objections from prospects who aren’t sure if they need a home security system, especially from a random stranger knocking on their door.
But if you listen to their objections and give them a well-thought-out rebuttal, you’ll be much more likely to make the sale, and offer them the protection that they deserve. So go out there and make it happen!
