Cold calling on holidays can give you all the advantage you need to get in touch with a live person and not just a voicemail. It shows that you’re willing to go the extra mile to get in touch with your leads, and it also allows you to build a rapport with them by being one of the few salespeople who is actually working on that day.
Can you cold call on Columbus Day? Yes, you absolutely can cold call on this day. In fact, we would encourage you to do so! If you’re looking to separate yourself from your competition, cold calling on Columbus Day will help make a difference. Before we move further with the advantages, let’s quickly explain this holiday.
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What Is Columbus Day?
Columbus Day is a public holiday in the United States, signifying the arrival of Christopher Columbus to the Americas on October 12, 1492. This day has many controversies as it was learned Columbus did atrocious things to the Native Americans and should not be celebrated. Some states have even renamed the holiday to Indigenous Peoples’ Day.
Why Cold Call On Columbus Day?
Despite the controversy, this day is still a public holiday, which means many people have the day off work. This provides the perfect opportunity to get in touch with your prospects as they are either working with no gatekeeper/assistant around to screen their calls or will be at home and most likely have some free time to take your calls.
Can you cold call on Columbus Day? Since most businesses are closed on this day, it means your competition will not be making any calls. This gives you a tremendous competitive edge to continue building your lead base and making more sales.
Five Advantages Of Cold Calling On Columbus Day
- Your chances of making a sale can increase because your prospects will respect you working hard for their business on a public holiday.
- It allows you to reach prospects that are usually difficult to get a hold of since their assistants have the day off.
- You will be able to quickly build rapport as you are one of the few salespeople actually working. It makes you appear more dedicated than your competition who is not working. Your leads will remember that you called on Columbus Day and appreciate the extra effort, which can help increase your chances of making a sale down the road.
- Like cold calling on weekends, you tend to be more relaxed on a holiday since it’s technically a bonus day. Since you’re relaxed and feel less pressure than on a typical business day to make a sale, your prospects will get a chance to feel your natural personality which can help increase close rates.
Three Disadvantages Of Cold Calling On Columbus Day
- Some of the businesses you’re calling may be closed. In this case, it helps if you have the cell phone numbers of your prospects.
- There’s always a chance you come across a grumpy and angry prospect that you’re calling them on a holiday.
- If you contact a prospect who says they’re relaxing at home or out with their family, and you don’t have a chance to quickly present to them, just call them back the following day, and they should remember you.
Tips For Cold Calling On Columbus Day
Now that we’ve answered the question, “Can you cold call on Columbus Day?” Let’s give you some tips to make the most of this holiday.
The best time to make calls is in the morning since people are likelier to be at home or in a relaxed mood.
When you make your presentation, go about it the way you would on any other day and keep your pitch short and to the point.
At the end of the day, prospects will generally listen to what you have to say if you come across as respectful. Especially if you’re offering a product that can benefit them.
Conclusion
Can you cold call on Columbus Day? Ultimately, the decision to cold call on Columbus Day is up to you, but in my opinion, you should take advantage and grow your business one hundred percent. You may be surprised how many people are open to talking on this holiday.
