Most sales reps wonder if they can make cold calls on holidays. Is it illegal, disrespectful, or something you just DON’T do? The question is, can you cold call on Juneteenth? The answer is yes, you are allowed to cold call on Juneteenth.
However, when cold calling during any holiday, you should be cautious and respectful.
Some people may not be in the mood to talk to sales reps on Juneteenth being what it represents. Before going any further, what is Juneteenth?
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What Is Juneteenth?
Juneteenth is the oldest known celebration commemorating the ending of slavery in the United States. On June 19, 1865, Union soldiers arrived in Galveston, Texas, with news that the war had ended and that the enslaved were now free. This day represents African Americans’ Emancipation from slavery and is celebrated annually on June 19.
So, before you make any calls on Juneteenth, remember to keep in mind that if a person doesn’t want to talk business on that particular day, tell them you respect that and ask if they will be free the following day.
Is It Illegal To Cold Call On Holidays?
Let’s think about this together for a second. Are McDonald’s and other stores open for you on major holidays to buy food? Are buses and trains running? Are people still out and about with their daily lives?
The answer is yes. With that being said, it’s still business as usual, and that goes for the same with you making cold calls. Cold calling is not illegal on holidays. Like Juneteenth, just take caution and be understanding if you encounter a prospect who wishes not to talk business on that particular day.
Many sales reps also wonder if Cold Calling on the weekends is illegal. The same concept applies to holidays. It is not illegal, but when you come across a prospect who wishes not to conduct business on a particular day, simply ask if you can call back the following day.
Holidays and weekends are not days off for sales reps. You should continue making calls and setting appointments as you would on any other day. The only difference is that you should use a little more caution and be respectful of people’s wishes if they don’t want to talk business.
How Do You Cold Call On Holidays?
When cold calling on holidays, start your phone presentations the exact same way you would on any other day.
Assume the prospect wants to speak with you because you are calling to help fill a need.
You will be surprised by the number of people that pick up and are receptive on holidays since they are relaxed and at ease. For once, many of them have time to sit back and listen to you. As usual, prepare for your sales calls the way you usually would and get to it.
What Holidays Can You Not Call On?
You can make cold calls on any holiday. The days where you may get little contacts are Christmas and New Year’s Eve, as they are globally celebrated.
You can continue calling these days, but expect a lot of hang-ups and few contacts.
When it comes down to it, there are no days when you can’t make cold calls. Just remember to be cautious, respectful, and understanding on holidays, and you will do great!
Conclusion
You can make cold calls on Juneteenth, other holidays, and even the weekends. Remember to use caution when doing so, be respectful of people’s wishes, and continue making those calls just like you would on any other day. Happy Selling and always be closing!
