As salespeople, we’re always looking for ways to have a competitive edge. Hard work is obviously one way of doing this, but so is working smart.
Can you cold call on Labor Day? Absolutely! Cold calling on Labor Day is a smart way to stay ahead of your competition, make more sales, and show you’re dedicated to your work, which prospects love to see.
Some people may argue that no one is working on Labor Day, so why would you bother cold calling? The answer is simple: not everyone takes the day off. In fact, many business owners and high-level executives use this holiday as a day to catch up on work since employees don’t have to worry about being interrupted.
So if you’re looking for a way to stand out from the competition and make more sales, cold calling on Labor Day is definitely something you should consider.
Before we get into the full advantages of cold calling on Labor Day, let’s quickly explain why this day is so important!
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What Is Labor Day?
Labor Day is a national holiday in the United States that’s celebrated on the first Monday of every September. This day was created to honor the American labor movement and the achievements of workers.
It’s also seen as the unofficial end of summer, which is why many people have off from work and school. Families use this time to take one last summer vacation before the kids go back to school and adults head back to work.
So while Labor Day is a day off for many people, it’s still an important day for businesses.
Why Is Labor Day A Good Day To Cold Call?
Now that we know what Labor Day is and why it’s important, let’s understand why cold calling on this day is a good idea.
Most salespeople are trying to take advantage of the last day of summer like every other typical company employee. This means there’s very little competition that day on the phone, and in addition to this, many decision-makers, AKA prospects, are working trying to catch up on work.
This gives you the perfect opportunity to get in touch with those hard-to-reach individuals that are usually impossible to get ahold of. You’ll be able to have their undivided attention since they’re not being pulled in different directions by employees or customers.
The bottom line is that cold calling on Labor Day is an excellent opportunity to get in touch with who you’re looking for and make sales.
Can you cold call on Labor Day? If you’re looking for a way to have a competitive edge, increase your sales, and show prospects that you’re dedicated to your work, cold calling on Labor Day is definitely something you should consider.
Six Advantages Of Cold Calling On Labor Day
1) Most of your competition is relaxing and not working, so you’ll have a competitive advantage.
2) Cold calling on a holiday is similar to cold calling on weekends. You’re typically more relaxed while making your dials which can help you sound like your usual self and not a “typical salesperson” when presenting deals to prospects.
3) You can show that you’re dedicated to your work and willing to go the extra mile, which prospects will respect.
4) It’s a great opportunity to get in touch with those hard-to-reach individuals that are typically impossible to get ahold of.
5) You can have the prospect’s undivided attention since they’re not being pulled in different directions by employees or customers.
6) Business owners often forward their office lines to their cell phones, making them easily accessible for you. You can get straight into your presentation as soon as they pick up.
If you’re looking for a way to stand out from the competition, make more sales, and show prospects that you’re dedicated to your work, cold calling on Labor Day is something you should consider.
Disadvantages Of Cold Calling On Labor Day
1) You may potentially come across aggravated prospects who are trying to enjoy their day off. But then again, you’ll always come across these situations on non-holidays
2) You may interrupt a prospect and their family or vacation time. If you do, let them know you’ll get back to them later in the week.
3) Some small businesses may be closed.
Tips For Cold Calling On Labor Day
When you cold call on Labor Day, remember that many people are out at the beach, BBQing, or out and about with family or friends. To avoid calling during these busy moments, start making your dials earlier in the day.
When you make your sales pitch, proceed as you would on any “normal” day. You don’t have to change your presentation at all. Stick to what you usually say and make the sale.
At the end of the day, as long as you’re respectful to prospects that wish not to discuss business on this day, you will be just fine.
Conclusion
Can you cold call on Labor Day? Yes, cold calling on this day is an excellent way to continue building your lead base and making new sales.
So if you’re looking for a way to stand out from your competition and grow your business, cold calling on Labor Day is definitely something you should consider.
