Have you ever had a prospect on the cusp of buying from you but backed out because of something minor? If you have, then the Takeaway Close would’ve been perfect for you. When this particular close is used strategically, it will help you close more deals.
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What Is The Takeaway Close
The Takeaway Close works in two ways.
- It’s a sales technique where you threaten to remove your offer if the prospect doesn’t buy it now. You essentially tell them that if they don’t take action, they’ll lose out on the opportunity.
- The second way it works is by slightly lowering the price of your product and taking away a particular feature while giving them a limited amount of time to buy.
The Takeaway Close is incredibly powerful because it creates a sense of urgency. And when used correctly, urgency is a great motivator for people to take action.
Why Use The Takeaway Close
The Takeaway Close is a highly effective way to get prospects to take action into buying your products.
It’s also very easy to use, and you don’t need to be a “master salesperson” to pull it off.
Plus, it can be used in almost any situation. Whether you’re selling a product, service, or even yourself, the Takeaway Close can be adapted to fit your needs.
When To Use The Takeaway Close
The Takeaway Close is most effective when used in the following situations:
- When you’re selling a product or service with a limited time offer
- When you’re selling a product or service that’s in high demand
- When you need to close a deal quickly
- When you’re selling a product or service that’s unique
These are the best times to utilize the Takeaway Close because it gives off the perception of your product being very popular and in really high demand. Therefore, your prospects and clients will see the sensitivity in time and be forced to take action to buy your product sooner than later.
Three Situations To Avoid The Takeaway Close
Not every time is the Takeaway Close necessary. If misused, it will go against you in closing a deal. These include:
- When you’re selling a product or service that’s not in high demand
- When you have an unlimited time offer
- When you’re selling a product or service that’s not unique
In these situations, it’s best to avoid using the Takeaway Close because it will only make you look like a desperate salesperson trying to sell a product that’s not selling well.
How To Use The Takeaway Close
When you use the Takeaway Close, you want to be empathetic to your prospects/clients’ needs. You want them to see how invested you are into getting them the best product and at the best cost.
If you tell your prospect that you’re going to remove the order if they DON’T buy now, you’ll sound like a sleazy salesperson that doesn’t care. With that attitude, they will walk away with no care either.
But if you empathetically tell them you’re going to have to take the offer away if they don’t buy now because that’s the term of the offer, they’ll have a better understanding and will be more inclined to buy from you.
This is most effective when you’re selling products or services with a limited-time offer because it creates a sense of urgency.
The same goes for reducing the price and taking away a feature. You want to make it sound like you don’t do this often whatsoever. But you’re doing it because you understand the prospect really wants your product, and you’re doing them a huge favor.
This is effective in making prospects think they’re getting a great deal but also realizing that the offer won’t last forever.
Benefits Of Using The Takeaway Close
The Takeaway Close is an extremely effective way to get prospects/clients to take action to buy your products.
When used correctly and efficiently, you’ll be able close more deals, increase the perceived value of your product, and even better, it’s a very easy close to learn and use.
Here are a few example scripts that you can use in your sales pitch.
Five Best Examples Of The Takeaway Close With Scripts
You’re selling a product with a time-sensitive offer.
“Unfortunately, this offer won’t be available for much longer. In fact, the only way to guarantee that you’ll get it is if you buy it now. If It were up to me, I’d give you more time.
I don’t want to pressure you, but this is a fantastic deal that you should definitely take advantage of.”
You’re selling a product that’s in high demand.
“I have to be honest with you, this product is in very high demand, and I’m not sure how much longer it will be available. They’re being bought left and right. The only way to guarantee that you’ll get it is to buy it now.”
You’re selling a product that is too expensive for the prospect’s budget.
“I completely understand that it’s a tight situation. This product is a bit pricey, but I can try to do you a huge favor and give you a 10% discount if you buy it now. The only thing is it won’t come with XYZ feature, but it’s fine because you don’t need that anyway.”
You’re selling a product with many features, but you want to focus on a particular one.
“I know there are a lot of features that come with this product, and it might be overwhelming. But if you buy it now, I’ll give you a personal walkthrough of the entire product so you can learn everything about it. And I’ll focus on the feature you’re most interested in.”
You’re selling a unique product.
“This is a once-in-a-lifetime opportunity because this product is so unique. It’s not like anything else on the market. And I doubt it will be available for long. So if you’re interested, you should buy it now.”
Now that you know all about the Takeaway Close, it’s time to start using it in your sales process!
Conclusion
The Takeaway Close is an extremely effective way to get prospects/clients to take action. By creating a sense of urgency, you’ll be able to close more deals and increase the value of your products. This close can be used in various situations, so make sure to find the right script for your particular product. Use this properly and watch the number of sales you make skyrocket.
