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What is the Something For Nothing Closing Technique?
The Something For Nothing close is when you offer something of value (usually a product or service) at a reduced price or for free in order to get the customer to take action and buy something from you.
This is a powerful sales technique that can be used to increase conversions, get more sales, and have happier customers. However, it’s important to note that the Something For Nothing close should only be used when it makes sense for the business and when it’s something that the customer actually wants or needs, otherwise you risk coming across desperate and cheesy.
When used correctly, the Something For Nothing close can be a very effective sales tool. Let’s dive in a bit deeper and go over how to use this close, when to use it, when NOT to use it, and give you some real-life examples of how to work the Something For Nothing closing technique magic.
How to use the Something For Nothing Close?
Now that we know what the Something For Nothing close is, let’s take a look at how it can be used effectively.
As we mentioned before, the Something For Nothing close should only be used when it makes sense for the business. This means that you shouldn’t offer something for free just for the sake of offering it. The goal is to offer something that the customer actually wants or needs and that will add value to their purchase.
For example, let’s say you’re a clothing company and you’re running a promotion where you’re offering a free pair of socks with every purchase. This is an example of an effective Something For Nothing close because it’s something that the customer actually wants (socks are always useful!), and it’s a great way to increase sales.
Another example of an effective Something For Nothing close would be if you’re a hotel and you’re offering a free night’s stay with every booking of 5 nights or more. This is again something that the customer will actually want and use, and it’s a great way to increase bookings.
How (not) to use the Something For Nothing Close
On the other hand, an example of an ineffective Something For Nothing close would be if you’re a restaurant and you’re offering a free pen with every purchase. This is not something that the customer actually wants or needs, and it’s not going to add value to their purchase.
Another example of an ineffective Something For Nothing close would be if you’re a car dealership and you’re offering a free coffee mug with every purchase. Again, this is not something that the customer actually wants or needs, and it’s not going to add value to their purchase.
Make sense so far?
Essentially, it needs to be a value add, not a gimmick.
When to use the Something For Nothing close
Now that you have a clearer picture of this closing technique, let’s take a look at when it can be used effectively.
Here are some great examples of when the Something For Nothing close can be used effectively:
- When you have a new product you want a customer to try
- When you want to increase sales of a certain product
- When you want to offer a bonus to a great customer
- When you want to entice a new customer who’s right on the edge of making a purchase
When to avoid using the Something For Nothing Close
While the Something For Nothing close can be a powerful sales technique, there are also some situations where it’s not appropriate. Here are some examples of when NOT to use the Something For Nothing close:
- When you’re not actually offering anything for free (think bait and switch)
- When you’re offering something that the customer doesn’t actually want or need
- When you’re using it as a gimmick rather than a value-add
- When you’re using it too often (customers will catch on)
Benefits of using the Something For Nothing close
When you use the Something For Nothing close, you are essentially telling your prospect that they can have a specific product or service for free. This is a compelling motivator because let’s face it – people love getting something for nothing.
By using this close, you are also increasing the perceived value of your offering. When someone thinks they are getting something for free, they are more likely to believe that it is worth more than it actually is.
There are a few different ways that you can use the Something For Nothing close. The most common is to offer a free trial of your product or service. This allows the prospect to experience your offering first-hand and see for themselves how valuable it is.
Another way to use this close is to offer a money-back guarantee. This gives the prospect the security of knowing that they can get their money back if they are not satisfied with your offering.
Finally, you can simply give away an additional product or service for free. This is the most common form of the Something For Nothing close and should only be used sparingly, and with an appropriate offer.
By using the Something For Nothing close, you can increase the perceived value of your offering and motivate your prospect to take action. Use this close wisely and you will be sure to see success.
Examples of the Something For Nothing Close (With Scripts)
Now that you understand how and when to use the Something For Nothing close, let’s take a look at some examples.
Here is an example of a script you can use to offer a free trial of your product or service:
“We’re so confident in our new XYZ service that we want you to try it for free. For the next 30 days, you can use our service with no risk and no obligation. If you’re not happy with the results, simply cancel your account and you won’t be charged a thing. But we’re confident that you’ll love our service and see the value in it. So why not give it a try today?”
Here is an example of a script you can use to offer a money-back guarantee:
“Our XYZ service comes with a no-risk, money-back guarantee. If you’re not happy with our service for any reason, simply let us know within 30 days and we’ll give you a full refund – no questions asked. So you can try our service today with complete peace of mind.”
And finally, here is an example of a script you can use to give away an additional product or service for free:
“We want you to experience the full power of our XYZ service, so we’re going to give you a free bonus. For a limited time, you can get our ABC service for free when you sign up for XYZ. That’s two powerful services for the price of one. So why not sign up today and take advantage of this great offer?”
As you can see, there are a few different ways that you can use the Something For Nothing close
Some final key tips to remember
The Something For Nothing close is very effective because it is based on human nature. People love to get something for free. When you offer your prospect a freebie, they will be much more likely to do business with you.
Some things to keep in mind when using the Something For Nothing close:
- Make sure the freebie is something that your prospect will actually want or need.
- Don’t go too crazy with the freebie. A small, simple gift will suffice.
- Be genuine in your offer. Something for nothing deals should be win-win; both you and the prospect should benefit from the transaction.
If you’re looking to increase your sales and close more deals, try using the Something For Nothing close!
