Can You Cold Call On The Fourth Of July?
As a salesperson, how can you get an edge on your competition? One advantage in increasing your sales is working on certain days of the year that no one else is.
The question is, can you cold call on the Fourth of July? Yes, you can absolutely make cold calls on the fourth. If you’re calling prospects, keep in mind to make your calls during the appropriate hours which is from 8 am to 9 pm; also, keep in mind different time zones.
Similar to cold calling on the weekends, there are many advantages to cold calling on this particular day, along with other holidays. But before we get into that, why do Americans celebrate the Fourth of July?
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What Is The Fourth Of July?
The Fourth of July—or Independence Day—is a national holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain.
Independence Day is commonly associated with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, family reunions, political speeches and ceremonies, and other public and private events celebrating the history, government, and traditions of the United States.
Why Is The Fourth Of July A Good Day To Cold Call?
While every other sales rep is out celebrating, you can be making calls and setting appointments for when they return to work. By working on the Fourth of July, you demonstrate to your prospects that you’re willing to do whatever it takes to get the job done, even if that means making calls on a holiday.
Believe it or not, many business owners work on holidays the same way grocery stores, restaurants, and other major businesses are up and running.
You should look at your cold calling business the same way. Holiday time is one of the best times to make cold calls, so why take the day off when you can take advantage and grow your sales to record highs.
Not only will you be one of the few salespeople working, but you’ll also have the chance to connect with key decision-makers working on the holiday.
“But everyone’s out of the office celebrating!” you might be thinking. And while that may be true for some people, plenty of people either have to work on the Fourth or simply choose to.
Five Advantages Of Cold Calling On The Fourth Of July
- You can get a lot of contacts. Assistants typically have the day off, which means there’s no gatekeeper to prevent you from speaking with your prospect.
- Business owners forward their office lines to their cell phones. When you speak with prospects on holidays, they’re usually relaxed and have time to listen to your sales pitch because, for once, they’re not working.
- It shows dedication and work ethic. Many prospects will respect the fact that you’re working hard on a holiday and can be more willing to give you their business. Who wouldn’t want to hire someone that is constantly working hard for them?
- This is a bonus day. It’s rare to see salespeople cold calling on a holiday. You have the day to yourself with almost no competition on site.
- You’re usually a lot more relaxed while working on a holiday. This can help you sound more natural on the phone and increase your chances of closing a deal.
Three Disadvantages Of Cold Calling On The Fourth Of July
- Some prospects may yell at you as soon as they pick up the phone. But what’s new? That happens during normal business hours as well. If you come across this, handle it the way you would on any other day.
- You could interrupt someone’s family time. Although many business owners work on holidays, some may be spending time with their families, and you don’t want to interrupt that. If you reach a decision-maker who’s with their family, politely apologize and tell them you’ll call back the following day.
- It could be perceived as unprofessional. A small percentage of prospects may think you’re being unprofessional by cold calling on the Fourth of July. Again, this is rare, but it’s something to keep in mind.
What Are Some Tips For Cold Calling On The Fourth Of July?
If you’re going to cold call on the Fourth of July, remember that most people are outdoors and barbecuing. With this being said, you may want to call earlier in the day before people get too busy with whatever activities they have planned.
When you do make your presentations, there’s no need to alter your sales pitch. Proceed with it as if it were a regular business day.
Of course, you want to keep in mind and be respectful to those who do not wish to conduct or talk business on this day. If you come across this situation, tell the prospect you respect where they’re coming from and ask what time is better to talk the following day.
Conclusion
Can you cold call in the Fourth of July? This is an excellent day to cold call because you can take advantage of the fact that most salespeople are out celebrating. You can use this to your advantage by making more calls and setting more appointments. As long as you’re respectful to people’s holidays, you’ll be just fine.
