Instagram DM Sales Script

Instagram is a powerful platform with nearly 2 billion monthly active users. And, more importantly, it’s a platform where people are actively looking to engage with brands and businesses.

That’s why we decided to create a sales script specifically for Instagram DMs. This script is designed to help you quickly connect with your potential customers, build rapport, and close the sale.

Before we get into that, I wanted to discuss the merits of selling on IG, and why it should be a tool in your aresnal.

Why sell on Instagram?

Here’s the bottom line. As a salesperson, you need to go where your customers are. And, right now, a ton of them are on Instagram.

So, if you’re not already using this platform to sell your products or services, you’re missing out on a huge opportunity.

As I said mentioned earlier, there are nearly 2 billion users on Instagram as of earlier this year, up from 1 billion just 6 years ago. And yes, the growth has slowed with the rise of platforms like TikTok, but it’s still an incredibly popular platform that people are using every day.

Plus, unlike some other social media platforms, like Pinterest, people are actually open to engaging with brands on Instagram.

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In fact, over 60% of users say that Instagram allows them to form meaningful connections with the brands they love—and that’s a trend we expect to continue. So if you take 60% of the nearly 2 billion users of Instagram, you have over 1 billion users that interact and shop with brands.

Are you starting to see the opportunity here?

Why should you sell on Instagram DM?

So why Instagram DM? Why not just use the feed to constantly sell and push your products?

First of all, it’s important to understand that not every post on Instagram should be a sales pitch. In fact, most shouldn’t be. If you want people to actually like and follow your brand, you need to provide value first. That means posting interesting and engaging content that will get people talking.

Once you’ve built up a following of engaged users, you can start connecting and selling to them. And one of the best ways to do that is through Instagram DMs.

Instagram DMs offer a number of advantages over other channels:

• They’re personal. When you DM someone, they know it’s coming specifically from you. That makes it feel more like a conversation than a sales pitch.
• They’re direct. Instagram DMs let you get right to the point without having to wade through a lot of other content.
• They’re private. Not everyone wants to talk about their shopping habits publicly. DMs offer a way to have a conversation without broadcasting it to the world.
• They’re convenient. Let’s face it, most of us are on our phones all the time anyway. DMs let you connect with potential customers no matter where they are or what they’re doing.
• You’ll stand out if you do it right. Let’s face it, most people who use Instagram DM to sell are absolutely terrible at it. If you take the time to do it right, you’ll instantly stand out from the crowd.

Now that we’ve covered the basics, let’s take a look at some specific ways you can use Instagram DMs to sell more products.

How do you find potential customers on Instagram? (Cold Outreach)

The first step is to find potential customers to reach out to. If you’re just starting out, this can be a challenge. But don’t worry, there are a few methods you can use to get the ball rolling.

One way is to start following people who might be interested in your products. Look for people who follow similar accounts or use relevant hashtags. When you find someone who looks promising, take a look at their profile and see if they’re likely to be interested in what you have to offer.

Another method is to use Instagram’s search function to find posts related to your product. For example, if you sell yoga mats, you can search for “yoga” or “yoga mat.” Once you find a relevant post, take a look at the people who have liked it or commented on it. These are all potential customers you can reach out to.

You can also use Instagram’s Explore page to find posts related to your product. To do this, simply type your product into the search bar and scroll through the results.

Once you’ve found some potential customers, it’s time to start reaching out to them.

How do you start a conversation on Instagram? (Cold Outreach)

The first step is to send a message that will get their attention. This is where most people fail. They either send a generic message that could be applied to anyone, or they go straight for the hard sell without even introducing themselves.

Let me just tell you now – going straight for the hard sell on Instagram DMs is a surefire way to get ignored & blocked.

You need to find a balance between the two. Your message should be specific enough that the person knows you’re talking to them, but general enough that they don’t feel like they’re being sold to.

For example, let’s say you sell yoga mats. A generic message would be something like “Hey, do you need a yoga mat?” This is not going to get anyone’s attention. But a specific message would be “Hey there! I noticed you’re into yoga. I have a yoga mat that I think you’d love.” This shows that you’re paying attention to what they’re interested in and that you have something relevant to offer.

Once you have their attention, it’s time to start building a relationship. This is where most people make the mistake of trying to sell too early. Instead, you want to focus on building rapport and trust. Ask them questions about their interests, give them advice, or just chat with them like you would a friend.

The goal is to get to know them and build a relationship. Once you’ve done that, selling will be much easier.

What do you say when you want to sell something on Instagram? (Soft Sell)

Once you’ve built a relationship with the person, you can start selling to them. But even then, you need to be careful not to come on too strong.

The best way to do this is to focus on the benefits of your product. For example, let’s say you sell marketing services for small businesses. Instead of saying “I have a great marketing service for businesses.,” you want to say “My marketing service will help you reach more customers and make more sales.”

See the difference? The first example is all about you and what you can do for them. The second example is all about them and what they can gain from using your service.

People are much more likely to buy something if they know it will benefit them in some way. So, always focus on the benefits when you’re selling on Instagram.

Here’s the secret: People don’t like to be sold to. But they do like to buy things that are going to improve their life. If you can focus on the benefits of your product, you’ll be much more successful in selling on Instagram, and anywhere else.

Tips for Selling on Instagram DM

Now that you know how to start a conversation and sell on Instagram, here are a few tips to help you get started:

1. Don’t be afraid to reach out to people

The worst that can happen is they ignore you or say no. But you’ll never know unless you try. At the end of the day, this method requires time, effort, and putting yourself out there for rejection. The more people you reach out to, the better your chances of making a sale.

2. Personalize your messages

Don’t just copy and paste the same message to everyone. You really need to take the time to personalize each one so it shows that you care about them as an individual. Plus, if you end up copying + pasting the same message, and rapid-fire sending it to people, you’ll risk your account getting banned for spam.

3. Don’t be pushy

Remember, the goal is to build a relationship and sell later. If you try to sell too early, you’ll just turn people off and they’ll never want to buy from you.

4. Keep it casual

The goal is to come across as a friend, not a salesperson. Keep the conversation light and casual, and don’t be afraid to have a little fun.

5. Offer value

The best way to sell on Instagram is to offer value first. Whether that’s giving advice, providing helpful tips, or just chatting with someone, if you can show them that you’re an expert in your field and that you care about helping them, they’ll be much more likely to buy from you.

6. Focus on the benefits

When you do start selling, make sure you focus on the benefits of your product. Don’t just list the features, but really think about how it’s going to help the person you’re selling to.

Instagram Direct Message Examples and Templates

Here are a few Instagram DM examples and templates you can use to start selling on Instagram: